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THE PMAP DIFFERENCE

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DIRECT MARKETING

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AGENCY

Direct marketing has come a very long way since Sears and Roebuck mailed a catalogue to every home in America. Today, you must carefully define your demographic, acquire a mailing list to reach them, test your offers, create a compelling piece of mail and then fulfill your offer via web with follow-up emails and superlative campaign analytics. But the thing that really sets us apart is complete transparency. We include you at every step and our whole process is an open book. As a client, you can log into the proprietary PMAP campaign monitoring dashboard and use the same tools we do to monitor job progress and results. You have unprecedented access to campaign status and analysis, all in real time.

  • Marketing Strategy
  • Direct Response Creative
  • List Procurement
  • Modeling and Test Strategies

PRODUCTION

We specialize in several market verticals, including retail, financial services, and non-profit but we can service all production needs. We map a strategy with you that mirrors your own workflow. All aspects of your campaign development and execution take place in a seamless exchange. And, we shepherd you through this from printing to mailing and then to results analysis. PMAP can advise you on all of this and then deliver an end-to-end solution that suits your campaign goals.

  • Printing and Personalization
  • Dimensional Concepts and Packaging
  • Document Management
  • Affixing, Matching and Inserting
  • Complete Lettershop Services
  • Postage and Mailing Logistics

DATA

We are dedicated to creating and producing “response driven” DM initiatives. PMAP utilizes proprietary systems that allow faster processing of data and advanced testing capabilities, that ultimately drives response and improves ROI on your overall program. Whether you want to build a database from scratch, or you need to transform your existing database to a fully relational data conduit, we can help you create the best solution. You get PIN-protected access to personalized reports, complete, up-to-date metrics, rollout analysis and personalized dashboards with every PMAP campaign.

  • Digital Marketing Strategy
  • Web and Email Creative
  • Creative Archiving
  • Database Management
  • Real-time Tracking
  • Analytics and Reporting

CASE STUDIES

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B2B – When Message Is Everything

Zeba soil amendment is made from natural cornstarch. It’s biodegradable, nontoxic and virtually odorless. Each particle can absorb up to 400 times its weight in water, then release and reabsorb water over and over as demanded by shallow turf crop roots such as wheat, potatoes and corn. As a startup with few marketing dollars they were getting the word out with a low concentration of space ads in trade publications, which were not working hard enough.

To generate leads we developed a “wide net” direct mail strategy with multi-variant testing of formats, creative and offers with unique messaging for each crop industry targeted. Even the call-to-action featured a test. We offered a unique PURL for each recipient allowing him or her to respond either visiting the web via this PURL, or by calling an 800 number. Our robust testing matrix proved very beneficial as, contrary to our best guess, a self-mailer version of our creative beat the envelope package hands-down at a lower cost per piece, thus maximizing their precious marketing dollars.

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Digital Marketing Strategy
Direct Response Creative
Modeling and Test Strategies
List Procurement
Complete Lettershop Services
Postage and Mailing Logistics

CASE STUDIES

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TracFone – Finding the Perfect Media Mix
Sometimes success can limit perspective. TracFone was already a very successful national wireless provider and a well-known name in prepaid phones when they came to PMAP for a simple test to introduce their new brand, Safelink Wireless. TracFone had a multi-channel marketing engine driven by a powerful broadcast media strategy when they approached us with a direct mail test. We studied their demographic base, results and fulfillment strategy and boldly promised that direct mail would outperform their broadcast media.

We tested our way to the optimal package and refined the fulfillment with a mix of web and IVR solutions. The direct mail not only generated a better cost per lead, but a better close rate over all when comparing hits or sales over those that were driven via TV. This success led to a rapid, multi-state rollout of this winning strategy. Today, we are mailing millions of pieces annually for acquisition, upsell and retention purposes and are now helping with their in-store sales strategy and point-of-purchase displays as well.

Mail and Fulfillment Planning
Direct Response Creative
Modeling and Test Strategies
Real-time Tracking
Analytics and Reporting

CASE STUDIES

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Standard TV & Appliance – Using Direct Mail To Transform Retail
“If it ain’t broke, don’t fix it” is not a maxim we adhere to in principle. Testing is the heart of direct marketing and the only way to optimize performance and improve ROI. Testing isn’t sexy or flashy. And unlike creative work, testing strategies rarely win you new business. But, testing is what transforms businesses and helps us retain clients.

When Standard TV approached us they were hoping to increase their response rates and wondered if we could come up with creative that yielded a better response. But the first thing we did was took a hard look at their mailing list. We wondered if their response had diminished due to message fatigue or if they simply weren’t reaching the right people with a perfectly sound message. A simple list cleaning via the National Change of Address (NCOA) database and adding CASS certification yielded a savings in some $25k in wasted postage. But we did not stop there. The next step was to optimize a message and offers that had always worked, against a better-qualified demographic over targeted geo-specific areas around a store. We created and tested a four-variable mailing strategy that ultimately added some one hundred thousand new qualified customers to their list for future mailings.

Mail and Fulfillment Planning
Complete Lettershop Services
Postage and Mailing Logistics
List Procurement
Modeling and Test Strategies

CASE STUDIES

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MEET THE TEAM

Everett Carson
EXECUTIVE DIRECTOR - OPERATIONS
Everett heads all operations at PMAP, including work flow management, statistical reporting and analysis, and all print and product manufacturing. Managing a direct marketing workflow is a tedious task, but for a 25-year veteran of DM; it's become a science. Everett and his team have developed custom solutions and proprietary techniques that are the envy of the industry. His vast experience, savvy insight and dedication to results creates efficiency gains and cost savings every step of the way. In his spare time, Everett, his wife and daughter are active outdoor enthusiasts and you may find them on the mountain or jogging down the Springwater trail.
Worth Caldwell
EXECUTIVE DIRECTOR - SALES & MARKETING
Worth has been directing client strategies and managing blue chip accounts for over 25 years. Working with industry giants like Hollywood Entertainment, Nationwide Insurance, Security Pacific Bank, TracFone Wireless, to name just a few, has provided Worth a breadth of experience needed to help all PMAP clients optimize their results. The fact that many of these clients have been with him for his entire career speaks volumes. After hours, Worth loves travelling and cultivating a large biodynamic garden. He has a young family that joins him and keeps him quite active.

CONTACT US

GET $1,000 CREDIT VOUCHER TOWARD DIRECT MARKETING SERVICES!*

Valid for Creative, Strategic Offerings, Print, or Lettershop.


*Applicable savings on any print production job with a total estimate of $2,500 or more. Total job cost does not include cost of postage or mailing lists.